UMB/SSW Marketing and Branding Guidelines

The goal of the UMB Marketing and Branding Guidelines is to enhance recognition of University of Maryland Baltimore, and our connection to the University of Maryland Medical System, among the public.  The branding guide includes recommendations to help decrease confusion cultured by using numerous inconsistent logos that do not represent the collaboration and connection between UMB schools and the medical system.    

• UMSSW Media Guidelines and Procedures for External Media Outreach
• UMSSW Guidelines for External and Grant Funded Websites

The “Master Brand” University of Maryland logo will be used for programs, projects, and collaborations that encompass the University and UMMC. 

The UMB logo will be used as the “Master Brand” when referring to the University’s physical location in Baltimore and for programs, projects, and collaborations that encompass more than one school or entity within the University. 

The School of Social Work logo should be used to represent the school internally and externally.  When you are referencing the school overall, a department, or if more than one center/institute within the school is being represented in your communications, you will use this logo.  Click here to view and download all approved SSW logos.

For your convenience and brand consistency, SSW branded templates are available for use.  If you have a specific template request, please email the Marketing and Communications team at communicattions@ssw.umaryland.edu.  

SSW PowerPoint Templates:  Can be used for internal and external presentations and digital screens. 

Letterhead 

Flyer Templates 

Social Media Frames and Templates 

Virtual Meeting Backgrounds 

Pledge Forms 

Fundraising Proposals 

Other Templates:  Certificates, Fax Cover Letter, General Word Document 

Email Signatures